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The world has become a global village and with it the organizations have also become global which means that the firms which used to cater to the services sector in an unprofessional way are becoming extinct and getting replaced by the professionally managed global organizations. The sectors like hospitality, insurance, financial advisory and all types of services have become an industry of its own and the fight for retaining customers has taken centre stage. The major difference in this industry is that the product has no physical attributes which can become a point of differentiation for the customers. It is the quality of the service which the firm provides and the amount of experience helps them receive brand equity and retain customers. The market for services industry is very hard to capture as the customers are aware and have complete knowledge of the services they are looking for. The services industry has grown in size and the firms have grown in number making services a mandatory commodity. With the advent of the internet services the penetration of the global firms have reached to all parts of the world and understanding of consumer behaviour has been their primary objective to target the services market and device an effective marketing plan for this industry. Thus, services industry has seen both the government and the private companies raise their standards to serve the customers better and retain them.
The aim is to provide the assignment help and knowledge about the services sector and the type of marketing practices in this sector. The marketing of services is completely different as the product is not visible and still the firms have to present a point of differentiation and display competitive advantage to acquire and retain customers. The live case studies of successful firms and why some of the firms failed in this sector will help to analyze the complete market and give a practical understanding of the services marketing. We also have online assignment help and doubt clearing sessions by our experts to give instant clarification of all the doubts.
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